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Nike: Yardrunner
Music Production
To continue its support and recognition for historically Black colleges and universities (HBCUs), Nike reveals the third Yardrunners drop, using the Dunk Low silhouette to feature four HBCU institutions. Nike Yardrunners was created in 2020 to celebrate the rich heritage, history, and contributions of HBCUs and their alumni on global sport and culture. Founded by Nike HBCU alumni, each year the initiative serves as an opportunity for teams at Nike to partner with HBCU trailblazers to create inspirational storytelling and philanthropy with and for the community.
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